But the audience hates it.
Fans are flooding forums with demands for "Human only." Why? Because AI cannot replicate the crack in the voice when a Saudi underdog scores against a European giant. It cannot perform the legendary "Toub ala ball" (Return the ball!) chant. arabic commentary latest
If you have watched a highlight reel of a Champions League knockout goal or a last-minute World Cup winner over the past year, you have likely done so with the volume cranked up—not to hear the stadium roar, but to hear the voice . But the audience hates it
But something fascinating is happening in 2024/2025. The old guard is passing the torch, and the new generation is bringing the "Streaming Era" energy. It cannot perform the legendary "Toub ala ball"
There is a controversy brewing behind the scenes. Major streaming platforms (like SSC and Shahid) are experimenting with AI-generated commentary for smaller matches. The AI is technically perfect—it pronounces "Riyadh" correctly and knows the stats instantly.