Bd Company Model -
If you chose the latter, build a BD model.
BD companies are comfortable working with rivals. They understand that being embedded inside a competitor’s ecosystem is often more valuable than trying to destroy them. Access > Ego.
The BD Model isn’t just “more sales.” It’s a different engine entirely. bd company model
Ask yourself: Do I want to sell shovels to 1,000 miners, or do I want to be the official shovel supplier for the largest mining guild?
#BusinessDevelopment #BDModel #GoToMarket #Partnerships #Scale #StartupStrategy If you chose the latter, build a BD model
Most people confuse Business Development with an aggressive sales team. But in a true , the dynamic is fundamentally different.
Once the flywheel spins, it is nearly impossible to dislodge. You stop fighting for attention and start becoming infrastructure. Access > Ego
Traditional sales: Prospect → Demo → Close → Churn risk. BD model: Strategic agreement → Technical integration → Revenue share or usage-based fees. The deal is made once, but the revenue trickles in perpetuity.