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The readers—donors in their 50s and 60s, many of whom wore reading glasses—found the report effortless to read. One donor wrote back: "I don't know what font you used, but for the first time, I read a 20-page report without eye strain."
A few years ago, a small non-profit organization called "Read for All" was designing an annual report. Their goal was to show donors how many children in rural Thailand had gained basic literacy skills. font thonburi
She applied it to the report's body text—10.5 point, 1.4 line height. And something remarkable happened. The readers—donors in their 50s and 60s, many
At first glance, Thonburi looks simple. Its strokes have a gentle, hand-drawn quality—slightly rounded terminals, a subtle unevenness in thickness. It is not perfectly geometric like Helvetica. It breathes. She applied it to the report's body text—10
She tried Arial. Too cold. She tried Georgia. Too formal, too "newspaper." Then she remembered a system font she had often skipped over: .
And sometimes, the most useful tool is the one that never asks for applause.
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