By Month 12, you won't be a new account anymore. You will be the expert who predicted the Q3 slowdown before the client even felt it.
You’ve just been handed the keys to a brand new Search Engine Marketing (SEM) account. The budget is approved, the keywords are seeded, and the ad copy is written. But there is a ghost in the machine: Seasonality . how to determine seasonality in a new sem account
By: The SEM Strategist
For established accounts, you can look back at three years of data to see the summer slump or the Q4 spike. But for a new account? You have zero historical data. You don’t know if a sales drop in March is due to bad keywords or an industry-wide trend. By Month 12, you won't be a new account anymore