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In the final episode, as Jill Scott lifted the crown, she raised a tin cup of camp water and toasted: “This one’s for real electrolytes. No brand required.”
Jungle, late November 2022. The Australian campfire flickered, but no one was singing. Ten celebrities sat in a tight, exhausted circle. The last trial— Cask-Off of Doom —had just ended in disaster. And the culprit wasn't a snake or a spider. It was a tiny, black, sponsored shaker bottle. The Arrival Matt Hancock had already come and gone (literally—he’d been voted out after a chaotic week). Boy George was mediating arguments with the calm of a tired guru. But the real drama of Season 22 wasn't political or musical. It was nutritional.
The jungle applauded. Somewhere, a python burped. i'm a celebrity... get me out of here uk season 22 libvpx
During a late-night whispering session with Mike Tindall, she confessed: “I’ve got ten more sachets hidden in my first-aid kit. The LibVPX gives me double energy. I’ve been doing secret workouts at 4 AM. That’s why I never fail the eating trials—the caffeine blocks the gag reflex.”
Enter – a 28-year-old fitness influencer, former Love Island contestant, and the face of LibVPX , a “revolutionary clean-energy pre-workout powder.” Jax had a contract: mention LibVPX three times per episode, drink it visibly before every trial, and wear the branded neon-green cap at all times. Her agent had negotiated £250k. The producers had negotiated hell. The Rule Day 3. Jax opened her luxury item—a single sachet of LibVPX. “My electrolytes,” she whispered, clutching it like a talisman. But the jungle had other plans. The official I’m a Celebrity rulebook (page 47, clause 3b): “No external branded supplements. All nutrition is camp-provided.” In the final episode, as Jill Scott lifted
Mike, loyal but terrible at secrets, told Babatúndé Aléshé. Babatúndé told the camera bush. By breakfast, the entire camp knew. “It’s cheating,” said Charlene White, arms crossed. “It’s sponsored survival,” Jax replied, holding her green cap like a shield. Boy George stood up slowly. “Love,” he said, “you’ve been drinking performance-enhancing mushroom extract while we’ve been eating rice and beans and pretending it’s fine. That’s not celebrity. That’s sabotage.”
She did it. The clip went viral. #LibVPXSurvivor trended for 12 hours. But the jungle doesn’t forget a debt. By Day 12, rations were low. The camp had won only three stars in the last four trials. Morale was a puddle. Seann Walsh was crying over a missing sock. Sue Cleaver had started naming the spiders. Ten celebrities sat in a tight, exhausted circle
Then Jax made a mistake.