I’m happy to help you locate a scholarly paper, but I need a little more information to make sure I point you in the right direction. “Telly Maaza” (or “telly maza”) could refer to several different things—for example:

| Possible meaning of “telly maza” | What a related paper might cover | |-----------------------------------|----------------------------------| | (e.g., a popular program on a South‑Asian channel) | Audience reception, ratings, or cultural impact of the show | | A marketing campaign or media product (e.g., “Telly Maaza” as a tagline for a beverage or tech product) | Advertising effectiveness, consumer‑behavior studies | | A colloquial phrase meaning “TV fun” in Hindi/Urdu | Media‑use habits, the social role of television in households | | A digital platform or OTT service (sometimes “maza” is used in brand names) | Business models of streaming services, content‑curation strategies | telly maza