Ralph Google //top\\ - Wreck It

Go play it. Search Wreck It Ralph on Google right now.

I just spent 20 minutes playing "Fix-It Felix Jr." inside Google search results instead of working. 🛠️💥

But as a marketer or designer, this is a masterclass in wreck it ralph google

Most people see Google’s Wreck-It Ralph search result and scroll past it. They miss the interactive game.

#UXDesign #GoogleEasterEggs #Gamification #Disney #WreckItRalph A screenshot of the Google search results page with a red arrow pointing to the golden "Fix-It Felix Jr." controller icon, OR a GIF of the actual 8-bit game being played. Go play it

Google’s secret Easter Egg turns your search bar into an arcade cabinet. If you search for on Google (desktop or mobile), you don't just get movie times. You get a playable Fix-It Felix Jr. game.

My high score: 47,000. Beat me.

Next time you build a digital experience, ask yourself: Did we just give them information, or did we give them a moment of joy?