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They have become the water we swim in.

But how did we get here? And more importantly, how do we consume this flood of media without drowning in it? Remember the "watercooler moment"? It used to be one show— Friends , The Sopranos , American Idol —that 30 million people watched the night before. xxxcollections,net

Beyond the Binge: Why Entertainment Content is the New Cultural Language They have become the water we swim in

Today, fragmentation rules. You might be obsessed with a niche Korean dating show while your best friend is deep into a lore-heavy fantasy novel adaptation on Hulu. xxxcollections,net